Consumers Care About Security - Sometimes

Consumer concern about cybersecurity and privacy is very real but not evenly distributed, a new report shows: while passwords and financial information are worrying for everyone, concern about other information varies widely depending on the individual's age, gender, and national origin.

The RSA Data Privacy & Security Survey 2019 of more than 6,000 adults contains results that could be concerning for many modern organizations, including the revelation that less than half (48%) of consumers believe there are ethical ways companies can use their data, while 57% would blame the company above anyone else — even a hacker — in the event of a data incident.

Survey respondents, who came from across western Europe and the US, provided answers that are as contradictory as they are diverse. For example, even though it has been widely demonstrated that personalization is effective in bringing consumers to a site on a repeat basis, only 17% say they see tailored ads as an ethical use of their personal data.

For more, read here.