Advertising Alliance Plans Protocols to Reduce Dangerous Content

Some of the largest advertisers in the world have joined together to push major social media and advertising platforms to reduce fake and dangerous online content.

The Global Alliance for Responsible Media includes advertisers, advertising agencies, and advertising platforms. According to a statement by the group, the initial focus will be on content dangerous to society, such as that promoting or recruiting for terrorism. The alliance will work to to reduce the impact of such material by developing protocols and processes that platforms can use to police themselves.

Members of the alliance include Procter & Gamble, General Mills, Mastercard, Facebook, Twitter, Google, Omnicom Media Group, and GroupM.

The alliance is scheduled to hold their first face-to-face meeting in Cannes, France, on Wednesday.

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