ASC Expands ID Theft Insurance To New York State

PRESS RELEASE

NORWALK, Conn., Aug. 12 -- Affinion Security Center (ASC), a leading provider of identity theft protection, detection and resolution services, announced today the availability of ID theft insurance in New York State. Due to new State legislation, this benefit is now available in New York.

The new insurance benefit, which will be rolled out automatically to current New York-based members of IdentitySecure as well as those consumers who have enrolled in an ASC powered protection plan through their financial institution, is available immediately. The insurance provided will allow for up to $10,000 of coverage aimed at helping victims of identity theft recover certain costs associated with having their identity stolen.

"Given its status as one of the largest markets in the US, we've been eagerly looking for opportunities to provide residents of New York with the most robust ID Theft protection, identification and resolution services on the market," said Tom Rusin, President and CEO of ASC. "This benefit is the first of many product enhancements that we will roll out to NY residents and around the US, ultimately offering them a comprehensive choice of what protection is right for them."

According to the Identity Theft Resource Center, in 2008, victims of damage done to existing accounts spent an average of $739 in out of pocket expenses, making the $10,000 benefit sufficient for most victims of identity theft.

For more information, please visit http://www.affinionsecuritycenter.com.

About Affinion Security Center Affinion Security Center, a division of Norwalk, Connecticut-based Affinion Group, is a global leader in providing identity protection and data security solutions to corporations and individuals. For over 35 years Affinion Security Center has been powering many of the world's leading personal data protection and breach resolution solutions offered by local, national and multi-national enterprises in the financial, retail and travel industries. The company currently protects over 10 million subscribers with services including IdentitySecure, PrivacyGuard, PC SafetyPlus and Hotline, and serves enterprise and government agencies with the data breach preparation and response tool, BreachShield. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP). For more information please visit www.affinionsecuritycenter.com.