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BlackBerry Balance: The Real Reason To Buy It
BlackBerry Z10 is a good phone, but it doesn't get really cool until you use it as both your work and personal phone. BlackBerry 10 has a series of features the company calls "BlackBerry Balance," to make both roles work well and to protect each from the other
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My recent first impressions story on the BlackBerry Z10 was typical of BlackBerry 10 reviews you'll see: I used the phone as a consumer user would — not as BlackBerry has designed it to be used by a business user.
Many non-business users have BlackBerry phones, especially abroad, but in the U.S. what's left of it is basically a business phenomenon. Sure, there's music and a great camera and all that in the new BlackBerry 10 devices, but the point is to make it attractive to business users. BlackBerry doesn't stop there.
BlackBerry devices under management by a BES 10 get BlackBerry Balance, a separation of work and personal use of the phone. In the image on this page you can see the buttons with which to choose the Work or Personal "perimeters," as BlackBerry calls them. Somewhat faded below, you can see the apps from the Work perimeter. You are required to set a password for access to the Work perimeter and this may be different from the device password, allowing you to let someone use the Personal perimeter but not the Work one.
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