BlueCava Closes $9.5M Round

PRESS RELEASE

IRVINE, CA, October 25, 2011—BlueCava (www.bluecava.com), the leading provider of device identification technology that enables businesses to improve online advertising effectiveness and reduce fraud risk, today announced the closing of a $9.5 million round of new funding. Venture capital firm S3 Ventures led the $9.5 million round which included participation from existing investors Mark Cuban and Tim Headington.

“We have great confidence in BlueCava and its ability to generate significant results for its clients and partners,” said Brian R. Smith, Managing Director of S3 Ventures, who will also be joining BlueCava’s Board of Directors. “We anticipate the market desire for BlueCava’s technological expertise and end-to-end capabilities will only continue to grow.”

“BlueCava’s technology platform is opening up new and exciting ways for brands and publishers to more smartly interact with their customers online,” said Marsh Marshall, Managing Director of Putney Capital and former President of Equifax/IXI Digital, who will be joining BlueCava’s Board of Directors as Chairman. “I am delighted to join forces with the company to help them continue to do just that.”

“This investment is yet more confirmation of the critical role that BlueCava’s technology will play in forging an entirely new generation of online advertising,” said David Norris, CEO of BlueCava. “We are delighted that such a distinguished group of investors shares our optimism and confidence in working to harness the power of device identification.”

BlueCava’s device identification technology is revolutionizing online and mobile ad targeting, by providing a persistent identity for devices that greatly improves businesses’ ability to target consumers with relevant content.

About BlueCava BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCava’s patented technology, companies can uniquely identify Internet connected devices including desktop computers, mobile phones, tablets, and set-top boxes, to better adapt and respond to customer needs. For more information, visit us online at www.bluecava.com or follow us on Twitter at twitter.com/bluecava.

About S3 Ventures S3 Ventures is an early-stage venture capital firm investing in companies which address large market opportunities in the information technology and medical device sectors. Our offices are located in Austin and Houston. S3’s team is a group of seasoned investors and successful entrepreneurs who have repeatedly built companies into great returns for investors. At S3 today, we help talented entrepreneurs take their technology and market knowledge and form valuable businesses in a methodical fashion. For more information about S3, visit http://www.s3vc.com.