Public More Scared Of Digital Dangers Than National Security Threats

A new study finds that Americans are more concerned about identity theft than they are about national security. Could be they're right. And right or wrong, there are lessons here that affect your customers, partners, and employeesThe latest Unisys Security Index finds that the financial crisis has added to the level of concerns Americans feel over identity theft and credit card fraud, leading those worries to the top of the list, ahead of national security fears.

While the economic crisis is the driver behind the increase in public concern, identity worries and fraud fears can all too easily color the impression your business gives.

Awareness of those fears should prompt you to take a close look at every aspect of your online presence, making sure that even casual visitors to your business encounter nothing that could make them feel insecure.

Are your SSL verifications up-to-date?

Do your vendors, transaction processors and other partners meet the same security standards?

Are all links in your online material live, and, more importantly, do they guide your customers and visitors to the proper, intended destination?

Do you have a social network presence or blog? Check them for inappropriate content, evidence of trolls, other indicators that your traffic has caught the attention of crooks.

Take a tour of your entire online presence, viewing it and experiencing it with the eyes of an increasing insecure public, and see if there are areas that need to be improved, defenses that can tightened, material that should be reconfigured or removed altogether.

Your business, whatever it is, needs to send an absolutely confident, professional and above all secure message on every page, every link, every e-mail and blog posting.

The complete Unisys Security Index is here.