Security PR: How To Talk To Reporters

Here are some tips for security professionals and security public relations representatives on how to pitch reporters when you have something new and exciting to share.

Gadi Evron, CEO & Founder, Cymmetria, head of Israeli CERT, Chairman, Cyber Threat Intelligence Alliance

December 11, 2009

1 Min Read
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Here are some tips for security professionals and security public relations representatives on how to pitch reporters when you have something new and exciting to share.PR professionals should make sure the person you pitch to a reporter has:

About the Author

Gadi Evron

CEO & Founder, Cymmetria, head of Israeli CERT, Chairman, Cyber Threat Intelligence Alliance

Gadi is CEO and founder of Cymmetria, a cyber deception startup and chairman of the Israeli CERT. Previously, he was vice president of cybersecurity strategy for Kaspersky Lab and led PwC's Cyber Security Center of Excellence, located in Israel. He is widely recognized for his work in Internet security and global incident response, and considered the first botnet expert. Gadi was CISO for the Israeli government Internet operation, founder of the Israeli Government CERT and a research fellow at Tel Aviv University, working on cyber warfare projects. Gadi authored two books on information security, organizes global professional working groups, chairs worldwide conferences, and is a frequent lecturer.

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