SMBs Face Growing Risks From Social Networks, Web 2.0

A new SMB survey confirms that social networks and Web 2.0 applications pose a growing threat to SMBs and even those businesses with sufficient defensive resources struggle to thwart cybercriminals.The mass migration of users to social networks and Web 2.0 applications is old news. More recently, businesses have joined the stampede. Thus, it was only a matter of time before the security threats moved from predicted to bracingly real. The latest evidence of the growing security exposure that businesses risk by embracing social networks and Web 2.0 technologies arrived today in a new survey from Webroot. The Colorado-based provider of security solutions commissioned a survey of more than 800 IT professionals in U.S., U.K., and Australian companies with 100 to 5,000 employees. To say the survey participants are worried would be huge understatement:

Though reality pales in comparison to the level of concern, roughly a quarter of the SMBs surveyed report that the business has been compromised by employees checking personal webmail, accessing social networks, using P2P networking, and downloading media. Based on those indices, the weak link is human behavior (now there's a news flash). In response, the vast majority of SMBs are taking steps to mitigate the employee behavior risk with formal Internet use policies. 88% have a policy and 95% claim they take steps to enforce the policy - begging the obvious rhetorical question, "Why have a policy if you don't enforce it?"

The Webroot survey is hardly the first to identify social networks as a leading threat. Just last month from InformationWeek's Thomas Claburn ranked social media as the top security threat for 2010 based on data from a host of brand name research studies sponsored by the likes of Websense, Breach Security, IBM Internet Security Systems' X-Force, and Symantec. That Webroot's SMB centric survey confirms similar dangers as those at the enterprise levels only underscores the ubiquity of opportunity for cybercriminals.

As this site reported in a review of 2009 SMB Tech Trends, "It's now clear that no company -- no individual, either -- is too small or too insignificant to avoid being targeted by increasingly sophisticated criminal hackers."

In discussing the survey results, Webroot CTO Gerhard Eschelbeck, made a similar point, saying, "Businesses of all sizes are waking up to the reality that threats lurk in new places on the Web including Web 2.0 sites."

More troubling is that even those SMBs that are wide awake to the threat and dedicating resources to it are being torched at alarming rates. Among those in the Webroot survey who believe they had deployed sufficient resources to thwart security threats:

More results from the survey are available here and Eschelbeck will be delivering a web security trend report that draws, in part, on this survey in his address at the RSA Conference 2010 next month.

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