TrustedID, Lucid Intelligence Offer U.S. Consumers Free Alerts On ID Theft

PRESS RELEASE

REDWOOD CITY, Calif. and LONDON, Sept. 16 /PRNewswire/ -- TrustedID, America's leading provider of identity theft prevention solutions, and Lucid Intelligence, the innovator in identity theft research and education, today announced a partnership that, for the first time, allows U.S. consumers to uncover direct evidence that their personal identity information has been compromised by criminals. Beginning immediately, at www.stolenidsearch.com, individuals can conduct a free search of compromised data information from the identity trafficking sites criminals use - and help protect themselves from new identity theft risks.

Since 2004, Lucid Intelligence has pioneered the science of uncovering evidence of identity theft on the Internet. Founded by two 30-year veterans of New Scotland Yard, Lucid Intelligence actively identifies identity theft activity between criminals and makes the information available directly to the public. Lucid Intelligence has a database of over 120 million records for over 40 million people who have had their personal information compromised by criminals. Over 95% of the compromised records held by Lucid apply to U.S. residents. Individuals who, through the free service, discover that criminals have obtained their information are at an increased risk of identity theft.

TrustedID complements the capabilities of Lucid Intelligence with IDFreeze, the company's award-winning, comprehensive identity protection service. IDFreeze offers over a dozen safeguards, including advanced identity monitoring, computer security and a $1,000,000 limited service warranty. By partnering with Lucid Intelligence, TrustedID helps Americans determine if their identity has been compromised by thieves, and assists in protecting their identities in the future.

"TrustedID has helped hundreds of thousands of Americans understand their risk of identity theft - and get the protection they need. Our partnership with Lucid Intelligence helps promote an important new resource," said Scott Mitic, founder and CEO of TrustedID. "Now individuals can, in just a few minutes, determine if their identities have been compromised and protect their identity with IDFreeze."

"Lucid Intelligence is committed to educating consumers about the dangers of identity theft, how it occurs, and how individuals can reduce their risk of falling victim," said Colin Holder, managing director of Lucid Intelligence. "Our database holds, without doubt, the single largest repository of compromised identity information in the world. Each day we see a volume of stolen data that is staggering in size and shocking in detail. The proliferation of compromised identity information should be of concern to each and every American. You need to know if your identity is at risk and our new service can help."

Identity theft has been the fastest growing crime in the U.S. for the past four years. In fact, a 2007 Gartner study found that identity theft affects nearly 15 million people each year and an identity is stolen every two seconds in the United States. The Federal Trade Commission's latest report (2007), said that more than 10,000 kids had their identities stolen in 2006 alone, nearly a 60 percent increase over 2003.

Individuals can access the identity theft search service at www.stolenidsearch.com. The search, along with the initial confirmation of a compromise, is provided at no cost. If further information is desired, users can request a complete report and monitoring of the compromised information for a one-time fee of $15.

About TrustedID

TrustedID delivers proactive identity theft protection solutions to help safeguard individuals, families, and businesses. With the industry's most comprehensive platform of identity theft prevention solution - rated 5 out of 5 stars by Javelin Research - TrustedID provides over a dozen forms of protection. TrustedID's IDFreeze service includes access to our 24/7 On-Call Protection team and is backed by a $1,000,000 warranty. The company's latest innovation, Identity Threat Score, calculates an individual's immediate risk of falling prey to identity theft and recommends immediate steps that can be taken to prevent it. These and other aspects of TrustedID's protection are based on proprietary technology that dramatically reduces the likelihood of identity theft. TrustedID's Data Breach Solutions group serves businesses of all sizes with protection for data breaches, immediately safeguarding the identities of those directly affected.

TrustedID is a privately held company, with headquarters in Redwood City, California. For more information about our products and services visit our website at www.trustedid.com.

About Lucid Intelligence

Lucid Intelligence is the leading identity theft forensics database in the world, actively monitoring for identity theft activity among thieves and providing evidence of this activity directly to the public as a free online search service. Lucid's database of more than 120 million records includes data on more than 40 million people, 95% of whom are U.S. residents, who have had their personal identity information compromised by criminals. Founded in 2004 by two 30-year Scotland Yard veterans, the company is headquartered in London, England. For more information, visit www.lucidintelligence.com.