Fast-Growing Cybersecurity Startup Rebrands as Safe Security and Commits to US Growth Plans

PRESS RELEASE

Palo Alto, Calif., February 4, 2021: Today, the cybersecurity startup formerly known as Lucideus is introducing a new brand identity: Safe Security, a global pioneer in Cybersecurity and Digital Business Risk Quantification (CRQ).

As the economy and our lives have become digital-first, measuring the security of that digital existence has become increasingly critical. That is why “security rating services” appeared on Gartner’s top ten enterprise security projects for the first time in 2019. Since its launch, Safe Security’s AI and machine learning-powered SAFE platform - Security Assessment Framework for Enterprises - has earned Fortune 500 clients from around the world, and as a result, the company experienced 250% growth in the past year alone.

“We began as a cybersecurity services company with customer-centricity at our core. However, we realized that with services alone, our customers were still unable to answer critical cybersecurity questions about their organizations,” said Saket Modi, Safe Security Co-Founder and CEO. “With cyber risk on the rise for consumers and enterprises alike, Safe Security represents our unified brand approach to helping businesses and consumers measure and mitigate cyber risk in real-time.”

From pandemic-induced remote work and multiple high-profile cyber attacks, 2020 highlighted how far we still have to go to address the vulnerabilities across the enterprise. Now, with the ability to objectively quantify cyber risk, 2021 is poised to be a pivotal year in how we collectively understand and approach the reality and risks of a digital-first world.

“I’ve always believed that cybersecurity should be on every CEO’s priority list, and after 2020, I can confidently say that it will always be in the top three,” says John Chambers, Founder & CEO of JC2 Ventures, former Chairman and CEO of Cisco, and Safe Security investor. “From nation state attacks, to corporate espionage, to an uptick in traditional phishing scams during the COVID-19 pandemic, it is clear that threat actors are getting smarter in their attacks – which means the world needs even more advanced solutions to keep them at bay. I’m bullish about the market opportunity for Safe Security – formerly Lucideus – because businesses will grow or fail based on their approach to cyber risk quantification.”

Safe Security is making cyber risk an informed business decision by providing critical insight to today’s leading businesses through its enterprise-wide, objective, unified and real-time Cybersecurity & Digital Business Risk quantification platform. Customers include Google, Facebook, Softbank, News Corp and other Fortune 500 companies around the world.

About Safe Security

Safe Security is a pioneer in the “Cybersecurity and Digital Business Risk Quantification” (CRQ) space that enables organizations to measure and mitigate their enterprise-wide cyber risk in real-time. Its SAFE Platform uses an AI and machine learning based proprietary scoring system that aggregates automated signals across five key vectors of risks across people, process and technology.

Safe Security is incubated from IIT Bombay and is headquartered in Palo Alto with a team of more than 200 members spread across the globe. Series A funded ($14M), backed by John Chambers and senior executives from SoftBank, Sequoia, PayPal, Adobe and McKinsey & Co., Safe Security has over 200 happy customers worldwide with an average NPS of 87. SAFE Security has been contributing to the National Vulnerability Database of the U.S. Government and the ATT&CK MITRE framework regularly. Safe Security is the winner of Morgan Stanley CTO Innovation award 2019 & HPE Digital Catalyst Program 2020. The company has been conducting joint research with MIT on the SAFE Scoring Algorithm since 2019.