Before co-founding Constella, Alejandro Romero successfully steered global companies in digital industry development in more than 20 different markets. Beginning as a manager for Alcatel, he later joined Vodafone Group, where he forged strategic relationships with global partners such as Yahoo!, Microsoft, YouTube, eBay, and Google. Alex developed Yahoo! Business in Southern Europe and was a vice president at Viacom for Southern Europe, Turkey, the Middle East, and Africa before founding the big data analytics firm Alto Analytics, a pioneer in AI-powered analysis of the digital public sphere. In 2020, Alto joined forces with identity intelligence leader, 4iQ, to create one company — Constella Intelligence. Alex serves as a board member of Telefonica Tech, a subsidiary of Telefonica Group and is also a council member of the European Council on Foreign Relations and a board member of the Endeavor Entrepreneurs Network and Telefónica Tech.