Hailing from a marketing background, Bat El Azerad is currently the CEO and Co-founder ofnovoShield-the next-generation mobile phishing protection solution. Before joining the cybersecurity sector, she devoted over 18 years to managing cross-functional digital marketing operations in global B2B, B2C, and enterprise SaaS companies in regulated markets such as gaming, fintech, entertainment, software, and applications. Her expertise is in both paid and organic social platforms, demand generation, marketing performance, growth hacking, branding, and more.